World-Class Fundraising Isn't a Solo Sport by Buller Jeffrey L.;
Author:Buller, Jeffrey L.;
Language: eng
Format: epub
Publisher: Rowman & Littlefield Publishers, Incorporated
Published: 2017-08-15T00:00:00+00:00
STRATEGIES THAT FITâAND THOSE THAT DONâT
The fundraising strategies that an institution pursues have to make sense in terms of its mission and identity. A religious institution might conclude that a summer festival featuring alcoholic beverages, gambling, and students in revealing bathing suits is just not suitable for the values it represents. A college with a strong commitment to human rights might be humiliated if it was discovered that the gifts it offered its large donors were the products of child labor in a developing country.
Not all mismatches of strategy and mission are this obvious, but an A Team is always asking questions like, âIs this project appropriate in terms of who we are?â not, as an F Troop might ask, merely âCan we make a lot of money doing this?â Even when not dealing with a projectâs overall strategy, members of an A Team are sensitive to the interests and mindsets of their audience.
While members of an F Troop might fill their presentations with sports metaphors and allusions to last nightâs game, members of an A Team donât automatically assume that everyone theyâre talking to is fond of sports. While members of an F Troop might assume that every prospective donor has gone to college and understands the structure and terminology of higher education, members of an A Team subtly embed explanations in what they say and write.
Saying something like, âOur provost, who heads all the academic programs at the university ...â gently informs listeners who donât know what a provost does, but doesnât insult the intelligence of those who do.
Making sure that the strategies used in fundraising suit both the interests of the donor and the character of the institution is not only a matter of being respectful to those who support your programs; itâs also an effective practice.
BOX 3.2
Fundraising is a lot like matchmaking. Youâre not really successful unless each party thinks that he or she got the better deal.
Download
This site does not store any files on its server. We only index and link to content provided by other sites. Please contact the content providers to delete copyright contents if any and email us, we'll remove relevant links or contents immediately.
Administration | Adult & Continuing Education |
Business School Guides | College Guides |
Financial Aid | Graduate School Guides |
Law School Guides | Medical School Guides |
Test Preparation | Vocational |
Navigation and Map Reading by K Andrew(4558)
Spare by Prince Harry The Duke of Sussex(4222)
Tuesdays with Morrie by Mitch Albom(3841)
Cracking the GRE Premium Edition with 6 Practice Tests, 2015 (Graduate School Test Preparation) by Princeton Review(3600)
What It Really Takes to Get Into Ivy League and Other Highly Selective Colleges by Hughes Chuck(3224)
Goodbye Paradise(2977)
Never by Ken Follett(2907)
Pledged by Alexandra Robbins(2796)
Kick Ass in College: Highest Rated "How to Study in College" Book | 77 Ninja Study Skills Tips and Career Strategies | Motivational for College Students: A Guerrilla Guide to College Success by Fox Gunnar(2724)
A Dictionary of Sociology by Unknown(2521)
Graduate Admissions Essays, Fourth Edition: Write Your Way into the Graduate School of Your Choice (Graduate Admissions Essays: Write Your Way Into the) by Asher Donald(2479)
Sapiens and Homo Deus by Yuval Noah Harari(2420)
Get into Any College by Tanabe Gen Tanabe Kelly(2387)
Zero to Make by David Lang(2349)
Machine Learning at Scale with H2O by Gregory Keys | David Whiting(2317)
The Social Psychology of Inequality by Unknown(2316)
500 Must-Know AP Microeconomics/Macroeconomics Questions(2245)
Fairy Tale by Stephen King(2090)
Will by Will Smith(2061)